Defining Products for Digital Download

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Broadly speaking, the photographer can offer two different types of digital products.

  • images matched to an entity (subject, folder or family)

  • a product delivered as a digital version

Furthermore digital products can be ordered as:

  • Online orders downloaded to Fulfill

  • Online pre-orders downloaded into NeoPack

  • Paper orders

All of these cases require products to be either defined or handled as digital download products.

Further Reading: Digital Products in NeoPack

With Paper Orders and online orders downloaded into NeoPack, the digital products will appear in NeoPack’s print queue. These products are then sent to Fulfill for processing and uploading.

This process is discussed in detail in the article:

Digital Products in NeoPack

Defining the digital image product

In order to make images available as digital downloads, a product needs to be added to the Timestone Administrator (tsAdmin) with a product type of 'Digital Image’. Multiple digital image products may be defined in order to offer the image in different sizes (resolutions).

Figure 1, below, shows product definitions for three different digital image products, each with a different size.

Timestone Administrator interface displaying digital image product details and specifications.

Figure 1: Defining products in tsAdmin for digital download of images

Setting the Image Size

It is possible to specify the size in pixels (width x height) of the digital image by using the 'Specialize' column.

The user can choose to:

  • Leave the column empty to make the image available at full size

  • Click the column and enter the desired pixel dimensions. Use the Enter key to confirm the image size.

Administrator window displaying image size settings with width and height inputs.

Figure 2: Setting the pixel dimensions of the digital image

Adding a Digital Image to a Package

Once defined, the digital image product may be added to an offer in the normal way.

Digital products may be in a package of its own, or may be added to a package in combination with regular print products.

In Figure 3, the low-res digital image product has been added to a package along with regular 'for print' products.

Overview of package options and pricing details for various products and services.

Figure 3: Adding the digital image product to an offer

Offering Products as Digital Downloads

Any product defined in tsAdmin may be added to a package as a digital download irrespective of the product type - portrait, composite, group, etc. This allows products that are traditionally offered as ‘print’ products to also be offered as a digital version. Furthermore, it is possible to set the desired resolution of the product (dpi).

To make any product available as a digital download...

  1. In the offer, add the product to a package

  2. Check the 'Download' box and set the dpi (default 300)

  3. If the product is for download only, set the Print copies to 0. If the product is also to be offered as a print, set the copies to one or more

Figure 4 shows the tsAdmin Offers and packages tab. A memory mate product has been added to package PK3 and made available for download at 300dpi. The Print column is set to one, indicating the product will also be printed.

Overview of package options including titles, codes, and product details for selection.

Figure 4: Adding a product for digital download

Using the Portrait Product Type to offer a Digital Image

In addition to offering the image as a digital download by creating a Digital Image type product, it is possible to simply use a Portrait product type

For example, a simple portrait layout, created in NeoPack, can be created at any size (say 4"x5"), added as a product to tsAdmin, and added to an offer at specified DPI (say 300 dpi) with print copies value of zero. In this example, the customer would receive a digital file that is 1200 x 1500 pixels or 4"x5" at 300 dots per inch.

The main advantage of offering the image in this manner, as opposed to simply using the 'image' product type, is the ability to use a customer version of the portrait template, and hence a more pleasing appearance than simply displaying the image.